Jetflix Website Redesign

Jetflix, a streaming platform with a loyal fanbase, struggled to acquire new subscribers. While the platform had strong engagement from existing users, the outdated website and unclear value proposition made it difficult to convert new visitors. Our goal was to create a high-converting website experience that would appeal to first-time users.

CLIENT

Terribly Tiny Tales

Terribly Tiny Tales

YEAR

2022

2022

INDUSTRY

Media and Content

SCOPE

Website Design

Objective

Objective

Boost Conversions with Better UX, Branding & Messaging

Increase conversion rates by improving UX, branding, and messaging to attract new users.

Challenges

How Poor Design and UX Hurt Conversions

  • The old website had an uninspiring and outdated design.

  • Navigation issues and unclear messaging made conversion difficult.

  • Low conversion rates led to missed customer acquisition opportunities.

Research &

Insights

Identifying the Root Causes of Low Conversions

To uncover the root cause of low conversions, we conducted:


  • User Research: Interviews with users to understand pain points.

  • Competitor Analysis: Studied top streaming platforms.

  • Heatmap Analysis: Tracked user behavior.


Key Insight: Jetflix's existing users were passionate, but the site failed to communicate its unique value to new visitors.

Design &

Implementation

Strategic UX Improvements to Drive Conversions

  • Modern UI/UX Redesign: Created a sleek, engaging interface.

  • Value Proposition Clarity: Improved messaging to highlight Jetflix's uniqueness.

  • Optimized Conversion Flow: Improved CTAs, simplified onboarding.

  • Performance & Mobile Optimization: Ensured fast load times.

Results & Impact

Successful Outcomes & Improved Metrics

  • Increased conversion rates and new user acquisition.

  • Higher engagement from first-time visitors.

  • Positive feedback from Jetflix's team.

Challenges

How Poor Design and UX Hurt Conversions

  • The old website had an uninspiring and outdated design.

  • Navigation issues and unclear messaging made conversion difficult.

  • Low conversion rates led to missed customer acquisition opportunities.

Research &

Insights

Identifying the Root Causes of Low Conversions

To uncover the root cause of low conversions, we conducted:


  • User Research: Interviews with users to understand pain points.

  • Competitor Analysis: Studied top streaming platforms.

  • Heatmap Analysis: Tracked user behavior.


Key Insight: Jetflix's existing users were passionate, but the site failed to communicate its unique value to new visitors.

Design &

Implementation

Strategic UX Improvements to Drive Conversions

  • Modern UI/UX Redesign: Created a sleek, engaging interface.

  • Value Proposition Clarity: Improved messaging to highlight Jetflix's uniqueness.

  • Optimized Conversion Flow: Improved CTAs, simplified onboarding.

  • Performance & Mobile Optimization: Ensured fast load times.

Results & Impact

Successful Outcomes & Improved Metrics

  • Increased conversion rates and new user acquisition.

  • Higher engagement from first-time visitors.

  • Positive feedback from Jetflix's team.