Terribly Tiny Tales Website Redesign
Terribly Tiny Tales, a brand known for its storytelling, had an outdated website that no longer represented its vision or appealed to its modern audience. The website was over 10 years old, with poor navigation and an unaligned brand identity, leading to lost business opportunities. The goal was to craft a fresh digital experience that reflected their strategic business shift.
CLIENT
Terribly Tiny Tales
Terribly Tiny Tales
YEAR
2022
2022
INDUSTRY
Media and Content
SCOPE
Website Design
Objective
Objective
Website Rebrand for Business Growth
Rebrand and redesign the website to align with the company's evolving business strategy, enhance brand perception, and improve conversions.
Challenges
Challenges with the Old Website
The old website's UI was outdated and no longer resonated with its core audience.
Poor navigation and UX led to engagement drop-offs.
The brand identity was inconsistent with its new business direction.
Research &
Strategy
Data-Driven Approach to Redesign
To create a high-impact redesign, we followed a data-driven approach:
User Feedback: Gathered insights from existing and potential customers to understand expectations.
Competitor Benchmarking: Analyzed leading brands in the space to identify best practices.
Analytics Review: Examined user behavior and drop-off points to uncover friction areas.
Stakeholder Interviews: Aligned design decisions with the company's evolving business vision.
Our research revealed a need for simpler navigation, stronger brand storytelling, and a modern, immersive user experience that enhances audience connection.
Design &
Implementation
Redefining the Design for Impact
We completely redefined the design direction to match the brand's new positioning:
Brand-First Design: Developed a cohesive visual identity that better reflected Terribly Tiny Tales' storytelling ethos.
Simplified Navigation: Streamlined the structure to improve user journeys and engagement.
Interactive Elements: Introduced subtle animations and micro-interactions to create a dynamic feel.
Custom-Tailored UI & UX: Ensured that every page supported conversions and brand storytelling.
Results & Impact
Impact of the Redesign
Improved brand recognition - The new design created a stronger emotional connection with visitors.
Enhanced brand perception - The brand now reflects its evolved positioning, appealing to a wider audience.
Increased business inquiries - The redesigned experience led to higher engagement and conversions.
Positive client feedback - The team at Terribly Tiny Tales loved the new website and how it aligned with their business strategy.
Conclusion
A Strategic Transformation, Not Just a Redesign
This redesign was not just a UI refresh but a strategic transformation that aligned Terribly Tiny Tales' digital presence with their business goals. The outcome? A modern, engaging, and conversion-focused website that represents the brand's next chapter.
Challenges
Challenges with the Old Website
The old website's UI was outdated and no longer resonated with its core audience.
Poor navigation and UX led to engagement drop-offs.
The brand identity was inconsistent with its new business direction.
Research &
Strategy
Data-Driven Approach to Redesign
To create a high-impact redesign, we followed a data-driven approach:
User Feedback: Gathered insights from existing and potential customers to understand expectations.
Competitor Benchmarking: Analyzed leading brands in the space to identify best practices.
Analytics Review: Examined user behavior and drop-off points to uncover friction areas.
Stakeholder Interviews: Aligned design decisions with the company's evolving business vision.
Our research revealed a need for simpler navigation, stronger brand storytelling, and a modern, immersive user experience that enhances audience connection.
Design &
Implementation
Redefining the Design for Impact
We completely redefined the design direction to match the brand's new positioning:
Brand-First Design: Developed a cohesive visual identity that better reflected Terribly Tiny Tales' storytelling ethos.
Simplified Navigation: Streamlined the structure to improve user journeys and engagement.
Interactive Elements: Introduced subtle animations and micro-interactions to create a dynamic feel.
Custom-Tailored UI & UX: Ensured that every page supported conversions and brand storytelling.
Results & Impact
Impact of the Redesign
Improved brand recognition - The new design created a stronger emotional connection with visitors.
Enhanced brand perception - The brand now reflects its evolved positioning, appealing to a wider audience.
Increased business inquiries - The redesigned experience led to higher engagement and conversions.
Positive client feedback - The team at Terribly Tiny Tales loved the new website and how it aligned with their business strategy.
Conclusion
A Strategic Transformation, Not Just a Redesign
This redesign was not just a UI refresh but a strategic transformation that aligned Terribly Tiny Tales' digital presence with their business goals. The outcome? A modern, engaging, and conversion-focused website that represents the brand's next chapter.