Procrayon | Product Design for Startups

When an MVP hits its limits, it's time to refine, scale, or pivot.

Buildofy started as an ambitious MVP-a video streaming platform tailored for architects, homemakers, and architecture students. With premium content behind a subscription model, it had a niche but passionate audience.

CLIENT

Buildofy

Moneyfactory AI

Buildofy

YEAR

2024 - Ongoing

INDUSTRY

Online Publishing

Finance

Online Publishing

SCOPE

Web App Design

Mobile Application

Web App Design

The Challenge

Lack of Delight and Clarity

Accessibility Issues: Poor readability and lack of support for different user needs.

High Bounce Rate: Visitors struggled to navigate, leading to quick exits.

Scaling Challenges: The initial MVP design wasn't built for growth-new features felt tacked on rather than seamlessly integrated.

Understanding the

Users

Insights That Shaped the Redesign

Rather than guessing what needed fixing, we took a data-driven approach:

A/B Testing: Experimented with different layouts and subscription flows.
Competitive Benchmarking: Studied industry leaders to identify UX patterns.
Usability Testing: Real users interacted with prototypes, revealing friction point

Key Findings

Fixing UX: Simplicity, Discovery & Adoption

Users wanted simplicity; overwhelming interfaces discouraged engagement.

Discovery was broken; people struggled to find relevant content.
New features weren't being adopted due to lack of intuitive onboarding.

The Transformation

A New Vision for Buildofy's UX

Navigation Redesign:

Simplified the menu structure for intuitive browsing.
Introduced a dynamic recommendation engine.

Redefining User Journeys:

Designed onboarding flows for seamless engagement.
Optimized subscription conversion paths.

A Modern UI for a Premium Feel:

Clean, spacious layouts to enhance content consumption.
Improved visual hierarchy to keep focus on videos.

Accessibility & Dark Mode:

Enhanced contrast ratios and typography for better accessibility.
Implemented dark mode for reduced eye strain.

The Impact

An Ongoing Evolution

As the new design rolls out, early indicators suggest stronger user engagement.

Expected results:

Higher retention and session duration.
Increased subscription sign-ups.
Better adoption of new features.

Conclusion

The Next Steps

This project isn't just a redesign-it's a shift in how Buildofy approaches UX. Next Steps:

Continuously refining based on live user data.
Introducing AI-driven content personalization.
Tracking and optimizing key engagement metrics.

Buildofy's journey is far from over. This is just the beginning of a platform that's set to redefine how architects and design enthusiasts experience content.