Procrayon | Product Design for Startups

The Struggle of a Premade Template

Rekonsile, a B2B SaaS company targeting e-commerce store owners and accountants, started off with a vision to simplify financial reconciliation. However, the reality was far from ideal. Instead of a unique, intuitive product, the company was relying on a premade templatea shortcut that made the product look generic and uninspired.

Without an original user experience, differentiation from competitors was nearly impossible.

CLIENT

Rekonsile

YEAR

2024

INDUSTRY

SaaS

SCOPE

Web App Design

Mobile Application

The Challenge

Low Engagement, High Churn, and Lost Revenue

Lack of originality and product identity: Rekonsiles UI was indistinguishable from several other SaaS products.

Lower activation rates and customer engagement: Users signed up but often dropped off without fully utilizing the platform.

Low customer lifetime value (LTV) and churn concerns: Customers werent sticking around long enough to impact revenue.

User trust was at an all-time low: Competitors with better UX naturally won their business.

The Root of the Problem

A Full UX Overhaul

Rekonsile decided to invest in a full-scale UX transformation.

Their goals included:

Redefining the products core experience to differentiate it from competitors.
Increasing activation and engagement through better user flows and interactions.
Enhancing customer trust by improving UI consistency, clarity, and messaging.

The Redesign

Process

User-Centric and Data-Driven

The team leveraged multiple research methodologies to understand user pain points:

Competitive analysis revealed what worked (and what didnt) in similar products.
User interviews helped uncover specific frustrations.
Usability testing provided invaluable insights into navigation challenges.

Key Findings

Clarity, Actionability, and Trust Drive Adoption

Users craved simplicity.

Financial insights needed to be clearer and more actionable.
Trust played a huge role in adoption.

The Solution

Crafting a Thoughtful and Unique Experience

A Fresh, Distinctive UI for a Competitive Edge:

The generic template was replaced with a fully customized interface.
A new visual identity was created to instill trust and credibility.

A Seamless and Intuitive User Journey:

The onboarding process was streamlined for easier activation.
Navigation was restructured to surface key insights quickly.

Building User Trust Through Transparency:

Clear, concise financial reports helped users understand their revenue leaks.
User feedback loops were integrated to continuously refine the experience.

Results

Early Success Indicators

Users loved the new design and found it easier to use.

Rekonsile won additional contracts to design their website after seeing the UX improvements.
A noticeable improvement in user trust was observed, with better retention rates anticipated.

The Turning Point

A Full UX Overhaul

Rekonsile decided to invest in a full-scale UX transformation.

Their goals included:

Redefining the products core experience to differentiate it from competitors.
Increasing activation and engagement through better user flows and interactions.
Enhancing customer trust by improving UI consistency, clarity, and messaging.

The Redesign

Process

The Redesign Process

User-Centric and Data-Driven

The team leveraged multiple research methodologies to understand user pain points:

Competitive analysis revealed what worked (and what didnt) in similar products.
User interviews helped uncover specific frustrations.
Usability testing provided invaluable insights into navigation challenges.

Key Findings

Clarity, Actionability, and Trust Drive Adoption

Users craved simplicity.

Financial insights needed to be clearer and more actionable.
Trust played a huge role in adoption.

The Solution

Crafting a Thoughtful and Unique Experience

A Fresh, Distinctive UI for a Competitive Edge:

The generic template was replaced with a fully customized interface.
A new visual identity was created to instill trust and credibility.

A Seamless and Intuitive User Journey:

The onboarding process was streamlined for easier activation.
Navigation was restructured to surface key insights quickly.

Building User Trust Through Transparency:

Clear, concise financial reports helped users understand their revenue leaks.
User feedback loops were integrated to continuously refine the experience.

Results

Early Success Indicators

Users loved the new design and found it easier to use.

Rekonsile won additional contracts to design their website after seeing the UX improvements.
A noticeable improvement in user trust was observed, with better retention rates anticipated.

LET'S TALK!

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LET'S TALK!

Want to get your product designed?

Some of the recent design and product work we have done for our partners (case studies coming soon!)

Book a Call

Next Project

Mady with 💖 by Pros

LET'S TALK!

Want to get your product designed?

Some of the recent design and product work we have done for our partners (case studies coming soon!)

Book a Call

Next Project

Mady with 💖 by Pros