Procrayon | Product Design for Startups

Powering the Future, One Charge at a Time

As electric vehicles (EVs) continue to gain mainstream adoption, the need for a seamless and efficient charging experience has never been greater. Charge City, a SaaS platform serving both individual EV owners and enterprise clients, aimed to revolutionize the EV charging ecosystem.

However, despite offering a robust set of features, the platform faced critical challenges that hindered growth, engagement, and overall user satisfaction.

CLIENT

Charge City

YEAR

2023

INDUSTRY

SaaS

SCOPE

Web App Design

The Challenge

Roadblocks in the User Experience

Inefficient Workflows Leading to Operational Bottlenecks

Charge City's user journey was riddled with inefficiencies. Enterprise clients found it

difficult to manage multiple charging stations, while individual users struggled with the booking process.

High Drop-off Rates and Low Engagement

Despite offering valuable features, many users weren't taking full advantage of the platform. A significant percentage of users abandoned the onboarding process before completing their first transaction.

Negative Brand Perception Due to Poor Accessibility & Performance Issues

Charge City's interface, though functional, lacked polish. Slow load times, accessibility

issues, and an outdated UI led to a subpar experience, impacting user trust.

The Solution:

A User-Centric Overhaul

Our approach focused on enhancing feature adoption, optimizing performance,

and improving brand perception through targeted UX improvements.

Results

Driving a Seamless EV Charging Experience

Increased Feature Adoption

Post-implementation, we saw a 30% increase in users completing their first transaction and a 40% increase in enterprise clients actively managing charging stations.

More Time Spent on the Platform

With a more intuitive design, users spent an average of 25% more time engaging with key features, leading to higher retention rates.

Decrease in Drop-offs & Churn

By addressing core usability issues, onboarding completion rates increased

by 35%, and overall churn reduced by 18% within the first three months post-launch.

The Solution:

A User-Centric Overhaul

Our approach focused on enhancing feature adoption, optimizing performance,

and improving brand perception through targeted UX improvements.