Procrayon | Product Design for Startups

A Collaboration Platform for Consumer Brands

Tribe is a SaaS-based collaboration and project management platform designed specifically for brand managers and enterprise clients. Unlike traditional project management tools, Tribe focuses on streamlining communication, task management, and approvals for consumer brands by providing a centralized workspace.

CLIENT

Tribe

YEAR

2023

INDUSTRY

Enterprise Software

SCOPE

Web App Design

Target Audience

Simplifying Collaboration for Brand Managers and Enterprises

The primary users of Tribe are brand managers and large enterprise teams that often collaborate with multiple stakeholders, agencies, and departments. Managing workflows across different teams, external agencies, and vendors can be complex, and Tribe helps simplify this process.

Product Offering

A Unified Platform for Seamless Communication

Tribe replaces fragmented communication methods (like email, WhatsApp, and Slack) with an all-in-one platform that integrates messaging, task tracking, and document sharing in a single interface.

The Challenge

The Issues of Fragmented Communication

Brand teams often used a mix of communication tools such as Slack, email threads, and shared spreadsheets to coordinate project updates. This fragmented approach led to miscommunication, delays, and inefficiencies in project tracking. Traditional project management tools were ineffective for consumer brands managing external teams.

Research &

Insights

Understanding User Pain Points Through Research

Tribe conducted competitor analysis, customer interviews, and usability testing to identify key pain points. Findings revealed that users were frustrated with managing multiple communication channels and lacked a structured task management system.

The Solution

Enhancing Collaboration with Key Features

Tribe introduced an intuitive dashboard, improved onboarding flows, gamification, consolidated project management features, and role-based access permissions. These enhancements streamlined collaboration and improved user experience.

Results &

Business Impact

Measurable Impact and User Growth

Tribe saw significant improvements in customer satisfaction, streamlined collaboration, and faster project completion. Users spent 25% more time on the platform, leading to higher retention rates and enterprise adoption.

Conclusion

The Future of Tribe: AI and Enhanced Analytics

Tribe successfully transformed brand collaboration by offering an intuitive and centralized project management tool. With upcoming AI-driven automation and enhanced analytics, Tribe aims to further enhance collaboration and productivity.

Product Offering

A Unified Platform for Seamless Communication

Tribe replaces fragmented communication methods (like email, WhatsApp, and Slack) with an all-in-one platform that integrates messaging, task tracking, and document sharing in a single interface.