Transforming Online Learning Experience
TTT Academy is an EdTech platform offering live training combined with pre-recorded modules. Targeting professionals and college students, the platform aims to provide high-quality, accessible education that caters to modern learners who prefer a blend of live and on-demand learning.
CLIENT
TTT Academy
TTT Academy
YEAR
2023
2023
INDUSTRY
Education
SCOPE
Mobile App Design &
Responsive Web App Design
The Challenge
The Challenge
The Challenge
Validating The Idea Before Optimization
Before optimizing the platform, TTT Academy needed to validate its idea through user research and market analysis. However, they were uncertain about the best approach to take.
Some key challenges included:
Ensuring there was a market demand for their offering.
Understanding how users engaged with online courses.
Differentiating from other competitors in the space.
Business Goals
& UX Focus Areas
UX to Drive Retention, Engagement, and Growth
To drive business success, the company aimed to:
Improve retention by making learning more engaging.
Increase paid subscriptions through better user experience.
Boost overall engagement with interactive learning features.
Reduce churn by ensuring users stayed committed to their learning journey.
Key UX focus areas included:
Smooth onboarding for new users.
Intuitive navigation that helped users find courses effortlessly.
Interactive learning features to enhance knowledge retention.
Gamification elements to motivate users.
Research and
Discovery
Using Research to Improve the Learning Experience
To understand user behavior and improve the learning experience,
TTT Academy used:
User Interviews & Surveys: Direct insights from students and professionals helped identify pain points in the current learning model.
Competitor Benchmarking: Studying successful EdTech platforms provided insights into best practices for engagement and retention.
Usability Testing: Testing prototypes with real users ensured the new designs were intuitive and reduced friction in course discovery and completion.
Solutions
Implemented
What Transformed The Learning Experience
After identifying key user pain points, TTT Academy introduced several major improvements:
Course Structure Redesign: Content was restructured for a more logical and engaging learning flow.
More Intuitive Navigation: A clean UI helped users access courses and materials more easily.
Personalized Learning Recommendations: AI-driven suggestions guided learners towards the most relevant courses.
Better Mobile Experience: A fully responsive design ensured smooth learning across devices.
New Accessibility Improvements: Features like text-to-speech and dark mode enhanced inclusivity.
Results and
Impact
Boosting Engagement, Satisfaction, and Subscriptions
Following the redesign, TTT Academy saw significant improvements:
Higher engagement: Students interacted more with the platform due to better navigation and gamification.
Increased user satisfaction: Surveys showed that learners found the new UI much easier to use.
Growth in subscriptions: Within the first three months, TTT Academy gained over 7,000 paid users.
Business Goals
& UX Focus Areas
Business Goals & UX Focus Areas
UX to Drive Retention, Engagement, and Growth
To drive business success, the company aimed to:
Improve retention by making learning more engaging.
Increase paid subscriptions through better user experience.
Boost overall engagement with interactive learning features.
Reduce churn by ensuring users stayed committed to their learning journey.
Key UX focus areas included:
Smooth onboarding for new users.
Intuitive navigation that helped users find courses effortlessly.
Interactive learning features to enhance knowledge retention.
Gamification elements to motivate users.
Research and
Discovery
Research and Discovery
Using Research to Improve the Learning Experience
To understand user behavior and improve the learning experience,
TTT Academy used:
User Interviews & Surveys: Direct insights from students and professionals helped identify pain points in the current learning model.
Competitor Benchmarking: Studying successful EdTech platforms provided insights into best practices for engagement and retention.
Usability Testing: Testing prototypes with real users ensured the new designs were intuitive and reduced friction in course discovery and completion.
Solutions
Implemented
Solutions Implemented
What Transformed The Learning Experience
After identifying key user pain points, TTT Academy introduced several major improvements:
Course Structure Redesign: Content was restructured for a more logical and engaging learning flow.
More Intuitive Navigation: A clean UI helped users access courses and materials more easily.
Personalized Learning Recommendations: AI-driven suggestions guided learners towards the most relevant courses.
Better Mobile Experience: A fully responsive design ensured smooth learning across devices.
New Accessibility Improvements: Features like text-to-speech and dark mode enhanced inclusivity.
Results and
Impact
Results and Impact
Boosting Engagement, Satisfaction, and Subscriptions
Following the redesign, TTT Academy saw significant improvements:
Higher engagement: Students interacted more with the platform due to better navigation and gamification.
Increased user satisfaction: Surveys showed that learners found the new UI much easier to use.
Growth in subscriptions: Within the first three months, TTT Academy gained over 7,000 paid users.
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© 2025, Procrayon Studios Pvt. Ltd.
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LET'S TALK!
Want to get your product designed?
Some of the recent design and product work we have done for our partners (case studies coming soon!)
© 2025, Procrayon Studios Pvt. Ltd.
Mady with 💖 by Pros
LET'S TALK!
Want to get your product designed?
Some of the recent design and product work we have done for our partners (case studies coming soon!)
© 2025, Procrayon Studios Pvt. Ltd.
Mady with 💖 by Pros